Kalahari Melon Seed oil has commercially sustainable biology. It can absorb market demand without impacting the environment; it needs very little water to survive, and grows best in arid regions, away from forests in areas where other commercial crops struggle to grow. It produces one crop per year with minimal seed, so production can scale up and down quickly in line with industry demand.
The same cannot be said of tree-based oils such as Argan, Marula, Baobab or Sweet Almond oil. The primary issue with these oils is that there are only a certain number of trees, often growing only in the wild. Once production from the available trees is saturated, you cannot produce more fast to satisfy the global cosmetics market. An Argan tree takes 15-20 years of growing before you can harvest it for oil. The continued demand with limited supply has led to questions over the integrity of the Argan supply market, as reported by the Financial Times in 2014 and The Guardian in 2015. That is not sustainable. The biology of the Argan tree cannot sustainably provide for the continued demand of the international marketplace.
A brief case study is provided below to show the contrast in sustainabilty credentials of Kalahari Melon Seed oil compared with tree-derived oils such as Argan oil: